Milwaukee Bucks
50 Seasons Campaign
During the 2018 season and 50th of the franchise, the Milwaukee Bucks wanted to highlight their history while showcasing the new talent the city has built upon. For this campaign, I searched through thousands of archived NBA footage dating back to the 1960s. I was tasked with art direction, motion graphics, editing, VO recording, and sound mix to create six 30-second broadcast TV spots, and six 15-second spots. Along with broadcast was a variety of social cuts and static images.
The All-Stars 30-second TV spot above promoted Giannis Antetokounmpo, Eric Bledsoe, and Kris Middleton as 2018 NBA All-Stars. Responsible for art direction, motion graphics, editing, VO, sound mix.
Bango
30-second TV spot showcasing the legacy of Bango the Bucks Mascot. Responsible for art direction, motion graphics, editing, VO, sound mix.
The Matt Adds Up
30-second TV spot reliving the legacy of Kareem Abdul-Jabbar in comparison to Giannis Antetokounmpo. Responsible for art direction, motion graphics, editing, VO, sound mix.
The Big Three
The 1980s BIG-3 players aren’t the only ones to start a legacy in this 30-second TV spot. Responsible for art direction, motion graphics, editing, VO, sound mix.
Positionless Basketball
30-second TV spot visiting the history of technical basketball positions and what it means for the future. Responsible for art direction, motion graphics, editing, VO, sound mix.
Nicknames
There have been many nicknames in Bucks history. This 30-second TV spot reflects on the player names. Responsible for art direction, motion graphics, editing, VO, sound mix.
It’s big and it’s brand new. Check the case study of the new Fleet Farm retail branding including various TV spots.