Fleet Farm
Built for Real Life
With over 40 retail stores in the midwest, Fleet Farm has become a giant in the outdoor farm and gardening category. From hunting and gardening, to clothing and automotive. Fleet Farm has something for everyone. In 2017, Fleet Farm opened a RFP which began a successful deep study and manifesto campaign at Laughlin Constable called, “Seasons”. Our winning pitch lead to hundreds of TV/Radio spots for the brand, of which I lead the editing and motion graphics for.
Price Point
Every other week Fleet Farm targets items on sale and we created spots to showcase those products. These spots were fast-paced and I created organized After Effects templates and controlled asset management which helped team-members easily cross the finish line.
Seasons
One of many brand identity broadcast spots ‘Seasons’ for Fleet farm. These were edited and targeted to separate locations and sometimes focused on new locations opening. I lead the post-production for this series.
Savings Event
Fleet Farm has ongoing partnerships and sales events, which means new “wildcard” spots often. This was for an annual Truckload Savings event which adopted styles from the Price Point spots. I also lead the post-production for this category.
Next Study:
Eaux Claires
See where I conducted artist interviews, shot video, and created short stories for this arts + music festival put on by Justin Vernon.