Realtor.com
Online Video Ads
Realtor.com reached out to me to collaborate on creating eleven six-second, unskippable YouTube video ads. Split in two categories, one creative set would focus on creatures giving ‘Unexpected Testimonials’ to the camera. The other would show a user they can have ‘Total Control’ over their home search while leveraging stock footage and sound FX. The client provided creative direction and a script. I was tasked with sourcing stock video/photo/sound as well as filming, editing, mix, and motion graphics. This project was a complete blast and the client was great to work with. Check out a case study video of the project below.
All six creative spots for the ‘Unexpected Testimonials’ category.
The UI was created in Photoshop and animated into a PNG sequence. The phone model was created in Cinema 4D (Redshift) and comped into the end-card using After Effects.
The alien hand was rigged and textured in Cinema 4D (Redshift) which was then comped into the final end-card using After Effects.
Below is a case study breaking down how individual elements were created from filming to post-production.
Watch all five Realtor.com creative video ads for the ‘Total Control’ category below.
The next case study dives into the process of creating over 200 global motion assets for a large tech company.